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21 Top Most Followed Instagram Accounts in the World (2023)

Starting as a photo-sharing app, Instagram is doing big since its launch in 2010.

Now, Instagram is used by businesses, celebrities, creators, influencers, and people as a social media marketing app. It’s only possible after updates are done by Instagram Team at Meta since 2010.

Users are creating portfolios on Instagram to showcase their work, creators creating interesting content to attract a larger audience, and influencers are creating a battleground to motivate people and fight for social justice.

Most Followed Instagram Accounts keep users engaged on Instagram by delivering content in all the niche that excites users of every kind.

Congratulations! We’ve curated a list of the most followed Instagram accounts in the world that you must follow.

Related: 20 Most-Subscribed YouTube Channels in the World

List of Most Followed Instagram Accounts in the World

This list is last updated on the 18th of May 2023. There may be a chance of change in position.

1. Instagram (@instagram) – 635M

Instagram itself shares content that promotes creators, creates awareness, celebrates world events, influences individuals, and entertains us.

This page has over 7,400+ posts created by Instagram and other creators. You may follow this account for content in the above areas.

2. Cristiano Ronaldo (@cristiano) – 583M

With 3,450+ already shared posts, famous footballer Cristiano Ronaldo is the 2nd most followed Instagram account in World.

Some of Ronaldo’s posts are even on the list of most-liked posts on Instagram. This profile is followed by Football Lovers around the globe and individuals who want to get motivated.

3. Lionel Messi (@leomessi) – 462M

With just 1,032 posts, Messi ranked 4th on this list. Followed by Football (soccer) Fans and Sports Lover, he secured his name 5x Times as FIFA world player of the Year.

His Instagram account is chasing Kylie Jenner for the 3rd spot with a difference of fewer than 1M followers.

4. Selena Gomez (@selenagomez) – 416M

Founder of Rare Beauty and American Musician, Selena Gomez is among the IG with the most followers. As of now, she has 1,890 posts on Instagram.

Beyond this, she used to talk openly about mental health and mental fitness. You must follow her to get yourselves educated on the importance of mental health.

5. Kylie Jenner (@kyliejenner) – 390M

Photos ko kylie jenner used as a reference Image as she ranked 3rd in Most Followed Instagram Accounts

Fashion Influencer and most-followed celebrity Kylie Jenner ranked 3rd on the list of Instagram with the highest followers. She is well-known for her multi-million-dollar cosmetics brand Kylie Cosmetics, LLC.

She is an American and has more than 6,800+ posts on Instagram. One can follow her for Skin Care and Cosmetic products.

6. Dwayne “The Rock” Johnson (@therock) – 379M

The Rock, a Hollywood star and former WWE champion scored 6th position as an Instagrammer with the highest number of followers.

Rock has around 7,270 Instagram posts and his content is highly motivational. The content revolves around Life Motivation and Workout Inspiration.

7. Ariana Grande (@arianagrande) – 370M

She is an American songwriter and singer known for hits The Way, 7 Rings, In My Head, Focus, Break Free, and more. Ariana is also known for her cosmetic brand REM Beauty.

4,980+ Instagram posts show glimpses of her personal life and the promotion of her above cosmetic brand.

8. Kim Kardashian (@kimkardashian) – 355M

Media Personality and Businesswoman, Kimberly Noel Kardashian ranked 8th in this list. She has shared 5,840+ posts till now.

She is known for her Fashion Boutique chain “Dash” (2006 to 2018) and Shapewear brand “Skims” which started in 2019.

9. Beyoncé Knowles (@beyonce) – 308M

There is no doubt that Beyoncé is one of the most popular and successful recording artists of all time. Her music has been praised for its catchy hooks and powerful lyrics, which often deal with themes of love, relationships, and female empowerment.

More than 2,060+ posts of her personal and professional life shared till now.

10. Khloe Kardashian (@khloekardashian) – 306M

Khloe Kardashian is a reality TV star, model, and businesswoman. She rose to fame on the reality TV show “Keeping Up with the Kardashians” and has since appeared on spin-off shows and in numerous fashion campaigns.

Till now, she shared 4,240+ posts, mostly on her personal life.

11. Nike (@nike) – 292M

Another brand page with just 1,110+ posts attained 292 Million followers to hold a position in this list of Most Followed Instagram Accounts.

Nike is a popular shoe brand known all around the World. Most of the posts are on Brand promotion.

12. Justin Bieber (@justinbieber) – 289M

Justin Bieber is a Canadian singer and songwriter. He was discovered by American record executive Scooter Braun in 2008 and signed to RBMG Records in 2009. Bieber released his debut album, My World 2.0, in 2010. Sorry, Baby, Stay, Confident, 2U, and Let Me Love You are some top hits by him.

Mostly from his live performance, he has 7,400+ posts on Instagram.

13. Kendall Jenner (@kendalljenner) – 288M

Kendall Jenner is an American fashion model and television personality. She has appeared on the reality television show “Keeping Up with the Kardashians” since 2007. In 2014, Jenner signed up with the cosmetics company Estee Lauder.

She has only 666 posts on Instagram, mostly of her shoots.

14. National Geographic (@natgeo) – 276M

1st Instagram Business account that ranked in this list is National Geographic. It is a Magazine and Broadcasting Brand that records World Experiences in the form of Photos and Documentaries.

In this complete list, @natgeo uploaded maximum content i.e. 28,000+ on their Instagram Account.

15. Taylor Swift (@taylorswift) – 259M

Taylor Swift is one of the most successful musicians of our time. She has sold millions of albums and has won numerous awards, including Grammy Awards. Her music is enjoyed by listeners of all ages and her concerts are always highly anticipated events.

Till now in this blog, she uploaded the minimum number of posts i.e. 576.

16. Virat Kohli (@virat.kohli) – 249M

An Indian Cricketer and former Captain, Virat Kohli is 1st Indian to rank in this list. He is one of the most successful cricket captains in the world.

He shared around 1,595 posts, mostly from the cricket grounds.

17. Jennifer Lopez (@jlo) – 244M

Jennifer Lopez is an American singer, dancer, and actress. She began her career as a backup dancer for various artists, before making her debut as a lead singer with the single “If You Had My Love” in 1999.

She has 717 posts on Instagram, most of them personal.

18. Kourtney Kardashian (@kourtneykardas)

Kourtney Kardashian is an American media personality, socialite, and model. She has an Instagram account with over 220 million followers. On her feed, she posts pictures and videos about her life and shares her thoughts and opinions with her followers.

From her page, fans can get an up-close look at Kourtney’s lifestyle and all the events she attends. Her account also features sponsored posts and promotions for products and brands she endorses. Additionally, Kourtney posts about her activism, charity work, and important causes.

19. Nicki Minaj (@nickiminaj) – 219M

Nicki Minaj is a famous rapper and singer. She is known for her unique style and her catchy songs. Super Freaky Girl, Super Bass, Bang Bang, Starships, and I’m Legit are some of the hits.

She posted around 6,500 posts all about her personal life and live performances.

20. Neymar (@neymarjr) – 208M


Neymar is a Brazilian professional footballer who plays for the French club Paris Saint-Germain and the Brazil national team. He is considered one of the best players in the world.

He has 5,440+ posts on Instagram and most of them are in Jersey.

21. Miley Cyrus (@mileycyrus) – 207M

Miley Cyrus is an American singer, songwriter, and actress. She is best known for her role as Hannah Montana on the Disney Channel “Sitcom” of the same name.

She has 1,228 posts coming from her Live Shows.

FAQs on Most Followers on Instagram

Who has the most followers on Instagram?

After Instagram, Cristiano Ronaldo has the most number of followers on Instagram.

Who are the top 5 most followed accounts on Instagram?

Instagram, Cristiano Ronaldo, Kylie Jenner, Lionel Messi, and Selena Gomez are the top 5 followed accounts on Instagram.

Aditya Goyal
Aditya Goyal

Author, Researcher, and SEO Expert with over 6 years of experience in Writing Content on Money Making Ideas, Startup Resources, and Business Growth. With a background in Marketing and Operations, I love to help individuals/businesses to create their own success stories.

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