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Are you interested in making more money from your existing or new business?
Of course, you are. After all, that’s what business is about – serving more people more effectively year after year. However, it can feel difficult when you think you’ve maximized your current marketing outreach.
Fortunately, there are always new digital marketing tips to boost your business.
Here are a few key points you may not have thought of yet that can make a big difference and eventually grow your online business.
6 Golden Digital Marketing Tips
Have a look at these 6 digital marketing tips that big brands use to grow their business.
1. Start Looking Beyond Facebook
Facebook is still an incredible marketing platform, but it may be reaching its peak. Now is the time to start looking into other platforms like Instagram, YouTube, and Pinterest, if you’re not already active on those sites. There’s a lot of revenue available for your business as you explore the best practices of these other platforms.
Of course, keep your activity on Facebook consistent as you explore. You might even take advantage of new features. But the key is to be ready if Facebook starts to lose users. If everyone moves to a new platform, you’ll be ahead of the game if you’re already there!
2. Chatbots Offer Immediate Communication
Chatbots are probably most familiar to those who use Facebook Messenger, which can be used whether you have a Facebook account or not. However, you can use chatbots on Twitter, Kik, WeChat, and WhatsApp. You can also include chatbots on your own website.
Chatbots are able to answer simple questions and help point consumers in the direction of resources they need. More advanced bots are able to take advantage of Natural Language Processing (NLP) to have more natural conversations with consumers.
Given that consumers expect responses to questions almost immediately, chatbots are a marketing tool you need to build your revenue.
3. Be Sure to Use a Video
Video is still the fastest-growing marketing medium online. 73% of Americans engage with YouTube, and video marketers get a significant boost in leads – which leads to more revenue.
There are dozens of ways to use video, either on your own website, on social media, or on a platform like YouTube. You can do video blogs, interviews, explainer videos, “behind-the-scenes looks,” and much more.
In 2021 your business cannot afford to overlook video. Fortunately, getting involved is simple – you don’t need expensive equipment or an expensive company. In fact, video marketing can be included in a package from a company like Local SEO Search.
4. Content Still Matters
Content marketing and SEO continue to be significant ways to get organic traffic. In fact, some of the strategies we’ve discussed improve your SEO (like YouTube videos). If you want to build your presence online, you can’t afford to overlook excellent, high-quality content.
Many businesses shy away from content marketing because they feel they don’t have the time or expertise. Fortunately, you can find professional help with your content and SEO as part of a digital marketing tips package.
5. Corner Your Local Marketing
As a small business, local marketing is a great way to find yourself on equal footing with “the big boys” in your industry. You can use location-specific search terms, claim your Google My Business listing, and much more.
By focusing on your local market, not only will you be able to win locally-focused search terms, but you’ll also be targeting your appeal to those who are most interested in what you have to offer. If you have a physical location, local marketing is even more essential, since those are the only folks who can visit your store.
6. Take Advantage of the Data You Have
Every day you gather a lot of information about your customers without even knowing it. Why not take advantage of this data to better focus your digital marketing tips and boost your revenue in 2021? Don’t spend time creating a pretend avatar – use customer data to determine who your ideal customer really is.
With that data, you can focus your Google Pay-Per-Click ads, Facebook ads, website content, and social media sharing so that you attract exactly the right people. Getting your brand and products in front of those people will definitely boost your revenue.
Double-Down on Digital Marketing This Year
Digital marketing is not optional and hasn’t been for quite some time. If you want to build your brand and boost your revenue in 2021, you have to be involved online. Fortunately, it doesn’t have to be complicated. These six simple tips will take you a long way toward achieving goals.
If you feel like you don’t have the time or energy to execute these kinds of plans, we understand. After all, you have a business to run! That’s where marketing companies can help. Simply contact them, let them know your goals, and they’ll take it from there.