Top 10 Most-Subscribed YouTube Music Artists Worldwide

YouTube is a leading video-sharing website and content platform that allows users to watch, share, and upload videos from around the world. With over two billion active users each month, YouTube has become a popular destination for viewers and content creators alike. Whether you’re looking for educational videos, entertainment, news, or gaming content, there’s something for everyone on YouTube.

YouTube has become an important platform for all types of creative artists and musicians. It is the leading streaming platform for music, and it features a wide variety of music genres and popular music artists.

10 Most-Subscribed YouTube Music Artists

In this guide, we will look at some of the top artists who have gained popularity on YouTube and explore how they achieved their success. We will also discuss how their music has impacted the music industry as a whole, and what lessons can be learned from them. So let’s get started!

1. BlackPink

• Subscribers: 88.1M
• Language: Korean
• Video Count: 515 videos

BlackPink is one of the most popular YouTube music artists in the world. They are a South Korean girl group formed by YG Entertainment in 2016, and they have been dominating the global music scene ever since. The group consists of four members, Jisoo, Jennie, Rosé, and Lisa. BlackPink has been praised for their powerful performances and captivating songs.

Their music videos on YouTube have racked up billions of views, making them one of the most viewed artists in the world. Additionally, BlackPink is also the most subscribed artist on YouTube Music. With over 88 million subscribers, they are the most followed artist on the platform and have earned the title of YouTube’s “First Female K-Pop Group to Reach 50 Million Subscribers.”

2. BTS

• Subscribers: 74.7M
• Language: Korean
• Video Count: 2.1K videos

The South Korean boy band BTS, popularly known as Bangtan Boys, has a YouTube channel called BANGTAN TV. Jin, Suga, J-Hope, RM (Rap Monster), Jimin, V, and Jungkook make up the band, which was formed in Seoul in 2013.

Their impressive record of achievements includes 3 Billboard Music Awards, 5 MTV Europe Music Awards, 5 American Music Awards, 2 World Music Awards, and a Guinness World Record for being the most British Music Awards (BMAs) won by a K-pop group. BTS has become one of the biggest music acts in the world and they continue to inspire countless fans with their music.

3. Justin Bieber

• Subscribers: 71.3M
• Language: English
• Video Count: 249 videos

Justin Bieber is one of the most-subscribed YouTube music artists of all time. His channel has accumulated over 71 million subscribers and continues to be a force in the music industry.

Bieber has released several hit singles and albums, including his critically acclaimed Purpose record which became one of the best-selling album of all time.

He has won numerous awards, including numerous American Music Awards and two Grammy Awards. Bieber continues to influence a generation of young fans, inspiring them to follow their dreams and pursue their passions.

4. Marshmello

• Subscribers: 56.3M
• Language: English
• Video Count: 425 videos

Marshmello is an American electronic music producer and DJ, best known for his chart-topping tracks “Happier” and “Friends”.

He has collaborated with many popular artists, including Selena Gomez, Khalid, Anne-Marie, and Bastille. His unique sound and positive message has captivated a wide audience, making him one of the most beloved artists on YouTube Music.

Marshmello’s success shows that his ability to make music that appeals to people from all walks of life will continue to make him a global sensation.

5. Eminem

• Subscribers: 56.2M
• Language: English
• Video Count: 140 videos

Eminem is one of the most popular and successful music artists on YouTube. His music videos, such as “Lose Yourself” and “The Real Slim Shady,” have been viewed millions of times and have contributed to his success.

He is a multi-platinum recording artist and has won a total of 15 Grammy awards throughout his career. He is widely respected for his lyrical prowess and his ability to blend multiple genres into one cohesive sound.

His influence on hip-hop and rap are widely accepted and admired by many. Eminem is truly an iconic artist and his success on YouTube is well-deserved.

6. Ed Sheeran

• Subscribers: 53.3M
• Language: English
• Video Count: 340 videos

Ed Sheeran is one of the most-subscribed music artists on YouTube. With over 53 million subscribers, his videos have been viewed more than 28 billion times. He continues to captivate audiences with his catchy melodies, powerful vocal performances and thoughtful lyrics.

His career has seen him win numerous awards, including five Grammy Awards and twelve Brit Awards. From his beginnings as an aspiring artist, Ed Sheeran has grown to become a worldwide phenomenon, bringing joy to audiences around the world.

7. Ariana Grande

• Subscribers: 52.5M
• Language: English
• Video Count: 147 videos

Ariana Grande is one of the most-subscribed YouTube music artists with over 52 million subscribers. The singer-songwriter, actress and businesswoman has been on the music scene since 2008, when she first began her career as a Broadway actress.

She released her debut single in 2011, and her subsequent albums have experienced worldwide success. Ariana’s unique style of pop has earned her numerous awards and accolades, including four Grammy Awards and seven Billboard Music Awards.

Her videos have also been viewed billions of times, making her one of the most viewed artists on YouTube. She continues to break records and inspire millions of fans around the world.

8. Taylor Swift

• Subscribers: 51.7M
• Language: English
• Video Count: 212 videos

Taylor Swift has been consistently releasing hit singles and albums since 2006, and her music continues to be popular with fans around the world. Over the years, she has released several chart-topping albums and singles, winning multiple awards and being recognized as one of the best selling music artists of all time.

As of 2023, Taylor Swift has over 51 million subscribers on YouTube Music, making her one of the most subscribed-to artist on the platform. Her music videos have been viewed over 3 billion times and her songs have been streamed over 17 billion times. Taylor Swift’s success is impressive and shows no signs of slowing down anytime soon.

9. Billie Eilish

• Subscribers: 47.7M
• Language: English
• Video Count: 54 videos

Billie Eilish is an amazing music artist and one of the most popular and subscribed YouTube Music Artists in the world. Her songs have often been praised for their unique blend of pop, electronica, alternative, and hip hop.

Her style has also been described as dark and edgy, with her deep and brooding lyrics often thematically focused on topics such as vulnerability, mental health, and teenage angst.

Billie Eilish is a true innovator and her work continues to inspire many people around the world.

10. Bad Bunny

• Subscribers: 45.7M
• Language: Spanish
• Video Count: 128 videos

Bad Bunny built a massive audience due to his unique mix of Latin and hip-hop, which has earned him a strong global following. With over 45 million subscribers, Bad Bunny has become one of the most popular music artists on the streaming platform.

His music videos have often been viewed millions of times, while many of his popular tracks have hit the top of the Billboard Hot Latin Songs chart. Through his music, he has successfully bridged the gap between Latin and urban genres, making his music highly appealing to a wide variety of audiences.

Bad Bunny’s influence on the genre is undeniable, and his impressive subscriber count reflects that.

Final Words on Most Subscribed Music Artists on YouTube

These artists are just a few examples of the many talented and popular YouTube music artists. Whether you’re looking for something new and fresh or the tried-and-true classics, YouTube provides a wide variety of music to explore.