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How many times have you just stopped yourself from putting a picture you love just because it won’t get the Instagram likes you need on it?
Have you ever been disheartened because the number of likes didn’t justify the beauty of a picture you put on your profile?
In fact, the questions should be when did all this not happen?
Our whole life is surrounded around social media and yet nobody can get to know what’s going on in it. Ironical, isn’t it?
Well, at least some part of it is getting over with the new hidden ‘likes’ feature that Instagram is testing currently.
Instagram has tested the new feature in 7 countries namely Australia, New Zealand, Ireland, Japan, Netherlands, Italy, and Brazil.
What the feature is?
Basically, due to the launch of the Instagram hiding likes feature, no one will be able to see the number of likes you get on any of your posts. People can only like your posts for the content alone and won’t be able to judge it quantitatively.
Also, you will be able to see the number of likes on your post on tapping the “others” icon below the post.
So, in all, the virtual, fake analysis of anything is coming to an end and the real, qualitative one is taking over.
Well, this feature of Instagram will definitely impact everyone and even the market evolved on Instagram for good.
The fair analysis
For good, it is, if you have the quality in your content but unrecognized, for worse, it is, if you are known only for Instagram likes you get.
However, for better, it is for the people who are the audience to more than 25 million business profiles. As now, the assessment of any brand will be for the brand itself and no amount of sugar-coating and fan-following will save it.
Usually, a business is followed not because of their posts but because of the fact that everybody follows it. The kind of content they put is nothing as compared to what is expected of them but, who bothers if you have the popularity you require?
Be it sad, or relief, it isn’t anymore.
Straightforward and no mind-games
Instagram is number one when it comes to giving anxiety and stress to people or influencers across the world followed by Snapchat and Facebook.
It is unfair that those companies who try, never outshine the ones in the major leagues while those who fake it are loved the most.
On the contrary, the scenario is changed and as we know everybody has their day, it’s their now for a long time.
The audience will not be able to filter their feeds by judging the number of likes a particular brand is getting. Now, they will only decide for themselves by going through the content.
People will like the posts they like truly and not because of the biased opinion formed based on what others are liking.
Now, the book won’t be judged by its cover anymore and sensible and thoughtful marketing will surely hit the market with an ever-increasing graph.
No distinctions. No stress. No judgments. Just transparency and purity.
For the first time, the true sense of competition will emerge and we’ll see whose boat floats and whose sinks.
A stronger bond
Every brand be it small or a large-scale venture will now have its fair share to put forth what they are going to offer to their audience.
People won’t be able to see how many likes their posts get so without much thought to it, they can like what they like for real this time.
You will realize what truly mattered and what just existed for you in the name of judgemental thoughts, competition and for the relief to be liked.
This feature will lead to greater connections of brands with their audience.
It is almost like there is a blind-fold on their eyes and they cannot see the thing in front of them and can figure it out by truly feeling it from their hearts.
Well, this would be a true example of gaining likes honestly and completely fair-mindedly.
Some might have to strive to maintain the previously acclaimed positions, while some will get it much easier due to their consistent transparent attitude.
However, all will compete in this race of equality and quality instead of the biased and fame-driven gains certain brands had the privilege of, over the years.
More power to temporary posts like stories and IGTV videos
When likes won’t matter anymore, features like stories and videos will play a huge impact on people as well as other brands for collaboration. Every step of your business will be a test for tomorrow so, tread carefully.
Posting impressive content in a concise way can be a decent way to start a new way of Instagram-branding.
This way brands and the audience will recognize you sooner as they won’t tap and forward the story but actually watch it.
Focus on areas which are minute yet can hold significance when you desperately need the attention on your brand.
Do not clutter it by adding too many things in one go and do not keep it too simple and sober.
Smartness should be key. Add puns and jokes to make it more interesting. Aim for a plan that the picture of your post settles in the minds of your audience for a long time instead of giving them short-lived entertainment.
A wise man once said and I quote and add further, “All that glitters is not gold, and all that glitters is a bubble of illusion”.
Every bubble has to pop and I guess another one just popped recently!
Hence, have belief and work towards the business in the most authentic manner because this time you will be noticed.
This time, all that hard work won’t go in vain.
Even the smaller ones have an equal opportunity so, grab it and use it tactfully!