The 6 Best Unique Business Name Ideas in 2023

Naming your start-up with a unique business name is an important step in launching your brand. It is typically the first thing that your potential customers will learn about your start-up. A strong name is supposed to intrigue customers and summarize your brand’s identity.

Even though naming a business can seem daunting, it does not have to feel like stepping off of a cliff while blindfolded. With the three simple stages mentioned below, you can get a better idea of which name ideas work best.

Ideas for Unique Business Names

Here are the top ideas to get your ideal brand name that resonates with your brand and is easy to remember while being unique.

So without further ado, let’s take a closer look at those ideas.

1. Outline your brand

When choosing a name for your business, it is helpful to gather all of your name ideas in one place. In your document, be sure you write down all of the important aspects of your brand. What does your business do? What are your core values? Why are your services or products important? Your customers will be able to tell if you’re passionate about your brand, and if think you’re not passionate they will lose interest.

Try writing down a couple of existing business names that you think are successful for their brand. Doing this exercise can greatly help you brainstorm. What aspects of these names make you like them? Do you want to have a similar vibe to these names?

Jot down a list of seven to ten of your favorite existing business name, then analyze them. Check out these winning business name ideas to start the process. Then, write down a few bullet points about what you like about each name and why it works for that specific company. Analyzing your favorite existing names can help give you a general direction for your naming process.

2. Consider your audience

When coming up with a brand it’s important to keep your target audience in mind. For example, a tech brand targeted at successful middle-aged professionals will sound very different than a tech brand geared towards hip students.

There’s a good reason these brands sound nothing alike. Your start-up name should be about more than just you. A solid brand name should be focused on who you are selling to. The most successful business names are geared towards a specific target audience, drawing them in with the values and emotions that your brand shares with them.

3. Look ahead

Where do you see your brand in five years? What about ten years from now? If you want to grow your company and expand into new areas in the future, be sure not to choose a name that pigeonholes you.

Try to summarize your mission and vision in a short project statement like this:

• We need a name that captures our exciting, exceptional approach to selling socks.
• We need a name that establishes us as a current, fresh brand
• We need a name that hints at our green and sustainable business practices

Try getting started on this stage by writing a project statement of your own.

4. Get Creative and Gather some names

This is one of the most fun parts of the naming process. Simply write every possible name you think might fit your brand. Don’t worry about thinking out of the box, and don’t be afraid to write down names you don’t immediately love. The more names you have on your list will give you a better idea of what you are looking for.

Start broad. Some names are descriptive, abstract, emotional, or classic. You can merge words to form a name or use two separate words, to sum up your appeal.  Brainstorm business names by writing down a possible example for every type on this list. This can help you see what you’re looking for. The more names you have on your list, the better the scope you’ll have for your final name.  

5. Narrow your list

Now that you have created a list with a wide range of ideas, it’s time to start crossing off names that don’t work for you. Keep crossing off name ideas until you have a list of just five or six favorites left. This is a perfect time to get second opinions on your top name choices from friends, family, or members of your target audience.

6. Check your Boxes and Secure your domain

Finally, the last thing to do is secure a good domain name. After all, a strong domain is a perfect complement to a great business name. Your website is important because it’s where potential customers will find out more about your company and what products you sell or the services you provide.

Final Thoughts on Unique Business Names

Overall, what you’re brainstorming a unique business name can seem like a very daunting task because so much rests upon a name. A strong name is the sum of your brand’s identity, and it is the first point of connection between you and your audience.

Even though you may think all the best names are already being used by other businesses, the perfect and unique business name for your start-up is out there.