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Did you know that there are approximately 500 million users on Instagram daily?
So, if your brand requires marketing campaigns to get in-demand like many others, why not start it from Instagram?
Instagram Marketing Campaigns is researched as the best marketing strategy to massively boost engagement and followers. Let’s see.
Best Tips For Instagram Marketing Campaigns
Here are the best rules for Instagram Marketing Campaigns to massively boost your Instagram Engagement and grow your Followers in 2022.
1. Remember The Mantra Of 3 W’s
They are: Who, What and When.
As simple as they sound, the deeper their meaning is.
‘WHO’ signifies the ‘core audience’
Every brand requires a fixed number of followers who will be affected by it. Henceforth, knowing the people you’re going to target through your brand is very important.
As they have been following you for some time, you must be knowing about the posts they like and how they respond to different things.
So, creating a campaign accordingly is will help your brand to grow accordingly.
‘WHAT‘ denotes the ‘plan or the tactics’
You must analyse how you have to create the campaign as that will be the basis of promoting the brand.
You can campaign for your brand by collaborating with other brands.
This might sound questionable to some of you however, partnering with other brands will not only bring you publicity because of that brand’s popularity but also bring you a huge audience.
It is indeed a win-win situation for both the brands as viewers of both the brands will know the other one more, if not already!
‘WHEN’ signifies the ‘duration of a particular type of campaign’
Some brands prefer giveaways as a form of campaigning while others prefer product display.
Thus, no matter what you do out of the two, you need to set the deadlines for the same.
When you do product displays, mention the date as to when it’s going to end. This creates curiosity amongst the audience and huge participation too.
The same goes with the giveaways, adding a deadline will urge them to do the needful as soon as possible which leads to a huge response furthermore, leading to successful brand campaigning!
This is a well-known fact but still, it needs to be constantly reminded of.
Whenever you plan for an Instagram Marketing Campaign, try to fix your budget carefully and smartly.
What you require is impact not gloss.
So, instead of throwing your hard-earned money on expensive campaigning lookout for more cost-effective ideas.
For example: Try to get in touch with some all-time favorite influencers who can campaign for your brand instead of celebrities who are already established brand-icons of some famous brands.
3. Create a Landing Page
This is an essential point to ponder. Whenever a person looks at your post, they open the page in the majority of the situations.
Therefore, having a site link in your bio makes the brand a lot more approachable and engaging for the viewers to relate to.
This way they understand the brand and sometimes even like it after knowing about it because sometimes they are oblivious of its offers before.
4. Create Impacting Hashtags
Your hashtag is yours. So, own it and let it speak for the brand. Sometimes, small details create great stories.
Here’s the ultimate guide to Instagram Hashtags that you can use for your Instagram marketing campaigns.
Go for short and crisp hashtags. If you add more, it will become boring and the audience will not even bother to see it.
Make it unforgettable!
For example: Why not add your own product in the campaign of your brand?
Well, Audi experimented with such a hashtag and it was only a matter of time until it became a sensation. #WantanR8
5. Let It Breathe
Yes! Just go minimal. You know the drill.
Let it have a voice of its own and let it be. The content should speak for itself and people should know the brand through its signature content that stirs their minds.
Make it bold and let it hit them on their hearts and minds!
6. Go with the Flow
What can be better than actually showcasing what your brand is capable of offering? Hence, if you get the opportunity to show its abilities, I would say, “Go Ahead”.
Trust is key. When people see from their own eyes, they believe more. So, let them see for themselves and judge the brand on their own because that will validate the product if they like it.
7. Hire Suitable People
If you have the resources then always go for a fresh face for your brand. It always works because of the brand’s enormous followers count. A huge number of people see their posts and admire them.
Due to this, when they use your brand and post it on Instagram, it will indeed create an everlasting impact and speculation regarding it.
All kinds of buzz are welcomed that is why partnering with such a person will never leave you short of it!
For example: “Nykaa” has been creating a lot of excitement among the crowd. Not just because of its wide range of cosmetics, but also because of its endless campaigning.
‘Janhvi Kapoor’ being a youth-icon, is looked upon by masses and not just the people who follow ‘Nykaa’ are using it, besides even her followers have started giving it a go.
8. Campaign your Campaign
Sounds weird? Well, this is the new mantra for campaigning your brands on Instagram.
Creating excitement and engaging the audience are the two golden rules to follow. How better can they be done if you propose to feature one of your followers on your brand’s campaign?
This will not only market your campaign but will grab the attention of the masses who want to be a part of it. So, not only does this idea will help you make your campaign but will bring a massive amount of Instagram targeted audience to get to know it even if it is indirectly.
In the end, a fancy post describing your brand will not suffice. Therefore, I will not glaze the true picture.
Show what your brand is truly capable of doing and flaunt it.
It is why your brand is called unique so why not the world knows about it.